Market Research

A Flexible Research Program Designed Around Vendor Needs

The Alliance for Smart Healthcare Excellence Market Research Program was created to help healthcare technology companies move beyond surface-level sentiment and gain clear, defensible insight into how smart healthcare is actually being evaluated, adopted, and governed.

The Alliance’s Market Research program is a flexible, vendor-centric offering that adapts to each company’s specific goals, markets, and growth stage. Whether supporting messaging validation, category definition, buyer insight, or longitudinal benchmarking, the program combines rigorous methodology with practical healthcare context to deliver actionable intelligence vendors can use across strategy, marketing, and sales.

Led by professionals with extensive experience leading nationally recognized health IT research, media, and advisory organizations (HIMSS; CHIME; Definitive Healthcare; ATA; etc.), Alliance leadership brings a rare combination of analytical rigor and editorial discipline

Base Market Research Package

For organizations seeking fast, credible, and affordable market intelligence to inform positioning, messaging, and near-term decision-making.

Core Components

• Market Survey
• Alliance-designed instrument with client input (bounded customization)
• Optional maturity-model overlays (e.g., SHMM, HC-ZTMM)
• Distributed to:
  
  • Alliance / SmartHealthcareTech audience
  • Third-party panels (as needed)
• Number of respondents: 30 – 60

Deliverables

• Executive Summary Report (Non-Proprietary)
• Alliance-branded, vendor-agnostic framing
• Segment-level results (role, organization type)
• Key adoption signals and Priority challenges
• Charts + narrative interpretation by the Alliance (limited narrative development by sponsor)
• Designed to be used by sponsor for
  • Internal strategic purposes
  • Sponsor’s development of external thought leadership material