Alliance Privacy Policy
1. General Privacy Policy Matters
At the Alliance, we take the privacy of our users seriously. This Privacy Policy is a part of our Terms of Service, and it describes our policies on the collection, use, and disclosure of information about you in connection with your use of our products and/or services through our Content Hub website and emails (collectively, the “Service”). The terms “we”, “us”, “our” and “Alliance” refer to the Alliance for Smart Healthcare Excellence which operates the Content Hub website at smarthospital.ai. When you use the Service, you consent to our collection, use, and disclosure of information about you, including information that may be considered personal data, as described in this Privacy Policy.
2. Information We Collect
We collect and store information from or about you:
when you directly provide it to us. This happens when you:
- Register or create an account (including your name, email address, job title and organization).
- Request assistance from our customer support team (e.g., your phone number).
- Complete contact forms or request other information, (including, for example, your name, email address, job title and role, employer, subject areas of interest).
- Register or sign up for any of our products such as publications, subscriptions, newsletters, white papers, webinars or virtual events (e.g., your name and address); or
- Otherwise participate in activities we promote that require information about you.
Automatically, when you use and interact with the Service. Automatically collected information includes:
- Your general activity on the Service (e.g., your viewing history and search activity, including the date and time the Service was used).
- Identifiers such as an anonymized session identifier.
- Your geographic location. We use this data to provide you with location-based services (such as advertising and personalized content). Most mobile devices allow you to control or disable the use of location services for applications in the device’s settings.
- Website traffic volume, frequency of visits, and type and time of transactions you initiate through the Service;
- Information regarding your interaction with email messages (e.g., whether you opened, clicked on, or forwarded an email message).
- Your Internet Protocol (IP) address.
- The type and settings of the device, operating system, and browser used to access the Service.
- websites you visit after and immediately before using the Services.
- Other information gathered through cookies and similar technologies, which are discussed further in the fourth section of this Privacy
Policy, entitled “Cookies and Similar Technologies”.
From other sources. We may also receive information about you through:
- Service Providers. We may also receive information about you from our service providers and business partners, including companies that assist with [payment processing], analytics, data processing and management (e.g. to measure ad quality and responses to ads, and to display ads that are more likely to be relevant to you) account management, marketing, hosting, customer and technical support, and other services which we use to personalize your Service experience.
3. How We Use Your Information
We use information about you for several general purposes, including to:
- Operate, maintain, and optimize the Service and your account.
- Improve the quality and types of services that we deliver, including training or informing the Alliance’s
algorithm(s). - To improve the content and design of our Website.
- Diagnose problems with and identify any security risks, errors, or needed enhancements to the Service.
- Respond to questions, comments, or other requests and provide you with technical support.
- To provide you with information regarding our products and services, including to send you our newsletters if we
have permission to do so. - Notify you of technical updates or changes in policy.
- Understand and analyze how you use the Service to personalize your experience of our Service and our products.
- Collect aggregate statistics about use of the Service.
- Analyze and develop our marketing strategy.
- To provide data and analytics to research companies and marketers, as described in Section 5 of this Privacy
Policy.
4. Cookies and Similar technologies
We and trusted third parties use cookies and similar technologies on the website to collect and process personal information. This section explains what “cookies” are and how this website uses cookies and other tracking technologies to improve this site and deliver a better, and more personalized, service. Our Cookie Policy applies to all users of this website. By continuing to browse the site, you are agreeing to our use of cookies and other tracking technologies.
What are Cookies?
Cookies are small text files that are placed on your computer by websites that you visit. These text files can be read by these websites and help to identify you when you return to a website. Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your computer when you have gone offline, while session cookies are deleted as soon as you close your web browser. To find out more about cookies, including how to see what cookies have been set and how to block and delete cookies, please visit http://www.aboutcookies.org/.
Managing Cookies: Enabling and Disabling
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website or the Services may become inaccessible or not function properly. Each browser is different, so check the ‘Help’ menu of your particular browser (or your mobile phone’s handset manual) to learn how to change your cookie preferences. You can also manually delete previously stored cookies at any time.
Please note that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt out of certain mobile ads via their device settings.
What Cookies and other technologies do we use?
We use cookies and similar technologies (such as action tags, also known as beacons, or pixels tags) for a number of purposes, including to remember preferences, track conversions, conduct marketing and promotional efforts, analyze site traffic and trends, and generally understand the online behaviors and interests of people who interact with our Service.
We may also use third-party advertising companies to serve advertisements on our behalf. These companies may use a cookie or an action tag to tailor the advertisements you see on this website and other sites, to track your response to their advertisement, to determine whether advertising has been served, and to measure the effectiveness of their advertising.
We use third-party analytics service providers to assist us in collecting and understanding website usage information. We use information from these services to help us improve our website and the services we provide to our users. We may also utilize Google Analytics for certain web analytics. You can opt out of your website usage data being included in our Google Analytics reports by visiting https://tools.google.com/dlpage/gaoptout.
5. Sharing
We may share information about you with the following third parties:
Service providers: We may share your personal data as necessary for any third party to provide services associated with the Service, including providing payment services, measurement, and analytic services. These third parties (and any subcontractors) are subject to strict data processing terms and conditions and are prohibited from utilizing, sharing, or retaining your personal data for any purpose other than as they have been specifically contracted for (or without your consent).
Advertisers and Sponsors: We may allow advertisers, sponsors, and associated third parties to collect and use information they need to confirm that their ads are properly served and to measure the success of their campaigns on websites and apps. These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit non-Alliance related websites within their networks. If you use one of our virtual products, such as a virtual exhibition, directory site or webinars, or choose to allow your badge to be scanned at an event, we may pass the information you provide to third parties. Generally, this will be via a process whereby you, as the user, visit or interact with a third party, such as visiting a stand at an online exhibition, having your badge scanned or clicking an asset branded and provided by a third party. In some instances, for example, a product listing site, you may reach out directly to a supplier or exhibitor, who may contact you in return. In some instances, our virtual products are sponsored and, in these cases, the data provided will be given to the sponsor. Generally, we will let you know at the time of collection if a product is sponsored. We may share your personal information with clients and data providers in connection with the marketing services referred to above, who are bound to process that data strictly in compliance with applicable law. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising”. If you prefer that we do not share your personal data with third-party advertising partners, you may opt-out of such sharing at no cost by following the instructions in Section 7 below.
Business Partners and Affiliates: We may disclose your personal data to our business partners with whom we have contracted to provide you with products or services that may be of interest to you. For example, your personal information may be shared with business partners with whom we jointly offer products and services. We require our business partners and affiliates to agree in writing to maintain the confidentiality and security of the personal data they obtain on our behalf.
Corporate Affiliates: We may share information with our corporate affiliates, parents, and/or subsidiaries.
Others With Your Consent: We may ask for your explicit consent to share certain information with third parties.
We may also share information about you in the following contexts:
Pursuant to an investigation: We may investigate and disclose information from or about you if we have a good faith belief that such investigation or disclosure (a) is reasonably necessary to comply with legal process and law enforcement instructions and orders, such as a search warrant, subpoena, statute, judicial proceeding, or other legal process served on us; (b) is helpful to prevent, investigate, or identify possible wrongdoing in connection with the Service; or (c) protects our rights, reputation, property, or that of our users, affiliates, or the public.
Pursuant to a business transfer: We may share information from or about you with our parent companies, subsidiaries, joint ventures, or other companies under common control, in which case we will require them to honor this Privacy Policy. If another company acquires the Alliance or all or substantially all of our assets, that company will possess the same information, and will assume the rights and obligations with respect to that information as described in this Privacy Policy. As Anonymized Data: We sometimes aggregate personal data in a way that makes it impracticable to use that data to identify a particular person; we also sometimes maintain individual data records with personal identifiers removed, and maintain in a manner in which it is impracticable to relink it to any particular individual. In this Privacy Policy, we refer to such data as “Anonymized Data” and do not consider it to be personal data. We may use Anonymized Data in order to create statistical information regarding the Service and its use, which we may then share with third parties.
6. “Do Not Track” Signals
Please note that your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. The Service does not alter its practices when it receives a “Do Not Track” from a visitor’s browser.
7. Controlling Your Personal Data
In order to process your personal data, we rely on your consent or our legitimate interests to process your data. You may withdraw your consent or object to the use of your personal data at any time, but you may no longer be able to access the Service. If you wish to withdraw your consent, please contact the Alliance.
Please note that the Service may contain links to unaffiliated third-party sites. We suggest you read the privacy policies on or applicable to all such third-party services.
You can adjust your privacy settings by following the appropriate links on our Service or by contacting us. If you receive a marketing email from us or if you have agreed to receive marketing, you can always unsubscribe at any time by following the instructions provided within those emails. Please see our Cookie Policy above on how to control cookies.
8. Data Retention and Account Termination
You can close your account by following the appropriate links on our Service, or by contacting us at the Alliance. Once your account is closed, no further data will be collected, but we may retain information about you for the purposes authorized under this Privacy Policy, unless prohibited by law. Please note that we may automatically collect information about you through cookies, pixels, or the other tracking technologies described in this Privacy Policy if you revisit the Service after you have closed your account. To prevent this, you will need to adjust your browser settings before revisiting the Service.
You can update or correct personal information (e.g., your email address) by accessing your account. You can also access or rectify your information by reaching out to us. You can delete your information by sending an email to the Alliance with your first name, last name, and the respective email addresses you would like us to delete. Please note that we have the right to reject deletion requests that are unduly burdensome or repetitive or that cannot be honored in light of legal obligations or ongoing disputes, or where retention is necessary to enforce our agreements or protect our or another party’s rights, property, safety, or security. For example, we may retain information to prevent, investigate, or identify possible wrongdoing in connection with the Service or to comply with legal obligations. The time-period for which we keep information varies according to the information’s use. In some cases, there are legal requirements to keep data for a minimum period. Unless there is a specific legal requirement for us to keep the information, we plan to retain it for no longer than is necessary to fulfill a legitimate business need. Please also note that even after you have deleted your account, other content associated with your use of the Service may still be accessible and viewable in accordance with applicable law and our Terms of Service.
We may maintain Anonymized Data after you delete your account for analytics purposes.
9. Children
The Service is not directed to children under 16 and children under 16 are not permitted to use the Service. We do not knowingly collect personal data from children under 16. If you become aware that a child has provided us with personal data without parental consent, please contact us (see “Contact Information”). If we become aware that a child under 16 has provided us with personal data without parental consent, we take steps to remove such information and terminate the applicable account.
10. Security
We use commercially reasonable efforts to follow generally accepted industry standards to protect the personal data submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet or via mobile device, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect information about you, we cannot guarantee its absolute security.
11. Location of Data and Transfers of Information
The Alliance website is owned and operated by the Alliance, which is located in the United States. If you are located in another jurisdiction, please know that your information will be transferred to, stored, and processed in the United States. By using this site and providing us with information, you consent to this transfer, processing and storage of your information in the United States. It is important to note that the privacy laws in the United States may not be as comprehensive as those in other countries such as the European Union. Our service providers use appropriate safeguards to transfer your personal data to the United States.
12. EEA and UK Users
The Alliaince endeavors to be fully compliant with the GDPR and UK GDPR. The Alliance may act, depending on the circumstances, as either or both a Controller and a Processor of personal data (as these terms are defined in the GDPR and the UK GDPR as applicable). We act as the Controller of information that we ask you to provide to create an account, to sign up to our newsletters, and information that we automatically collect when you use the Service. We act as the Processor of user-generated content and information provided to us by third parties or other websites. We process your information on the basis of our legitimate interest in providing you with our Services and products.
EEA and UK users have the following rights:
- Right to request copies of your personal data. We may charge you a small fee for this service.
- Right to object to our processing of your personal data, under certain conditions. However, we may be entitled to continue processing your information based on our legitimate interests or where this is relevant to legal claims. You also have the right to object where we are processing your personal information for direct marketing purposes.
- You can also request that we:
- correct any information you believe is inaccurate or complete any information you believe is incomplete;
- Delete your personal data, under certain conditions.
- Restrict the processing of your personal data, under certain conditions. In certain circumstances we may not be able to do this or may not be required to do this. For example, if the information is relevant to legal claims.
- Transfer the data that we have collected to another organization, or directly to you under certain conditions.
Some of these rights will only apply in certain circumstances. If you would like to exercise or discuss any of these rights, please contact us. You also have a right to lodge a complaint with a supervisory authority, in particular in the Member State in the European Union where you are habitually resident, where we are based, or where an alleged infringement of data protection law has taken place.
13. Your California Privacy Rights
We recognize the need to provide further privacy protections with respect to personal data we may collect from California residents. For California residents, we will employ different data practices as necessary to comply with applicable law.
14. Modifications to this Privacy Policy
We may occasionally update this Privacy Policy. You can see when it was last updated by looking at the effective date at the bottom of this page. If we make any significant changes, we’ll post them prominently on our website and notify you by other means as required by law. Your continued use of the website after a revision to the Privacy Policy indicates your acceptance and agreement to the revised Privacy Policy. We recommend that you periodically review the Privacy Policy to make sure you understand and are up-to-date on how we’re keeping your information safe.
15. Contact Information
If you have any further questions regarding our privacy practices or information about you, please feel free to contact us.